How to Attract Non-Gaming Visitors to Your Casino


Casino is a popular gambling establishment that attracts visitors who are willing to take a chance and risk money in exchange for entertainment. Slot machines, black jack, roulette, craps and other games are what make casinos so popular, earning them billions of dollars in profits each year. Casinos are also attached to prime dining and beverage facilities and performance venues that bring in top rock, jazz and pop acts.

For those who do not gamble, there are many other activities to enjoy at a casino, including shopping, shows and spa and health club amenities. Increasingly, younger generations of casino visitors are spending less time gaming and more on non-gaming offerings. To maximize revenue, casinos need to develop new marketing strategies that appeal to this demographic.

In a film that is considered to be one of the finest works from master director Martin Scorsese, Robert De Niro is a force to be reckoned with as mobster Frank Costello in Casino. The movie is a riveting thriller that never sags or loses momentum. Its cast is rounded out by the always-reliable Joe Pesci, who adds menace to every scene as Santoro.

In addition to attracting gamers, casino marketers need to focus on promoting their non-gaming assets to attract event planners and groups. Cvent’s Competitive Ads can help by giving your casino major exposure when planners search in similar areas or sister markets, helping to increase the likelihood that they will choose your casino over competitors.

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